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This shows that strategic content potentially increases the number of users who will, in some way, engage with your brand.

2. About 70% of Internet users click on organic search results instead of paid ads.

These data make it clear that SEO is very important for the correct positioning of a ...

This is why its plant is optimally equipped to contribute to the environment and its workers can feel at home.

As you can see, Nestlé recognizes the importance of workers for the success of the brand . That is why Marcelo Melchior says:

“We don't just want to attract the best talent in the country ...

Now that we understand this concept, let's go back to HubSpot.

HubSpot is the undisputed leader in the Inbound Marketing methodology.
So what is HubSpot looking for?
HubSpot is a company that was created in 2006 at MIT ( Massachusetts Institute of Technology ) by Brian Halligan and Dharmesh Shah ...

Action Plan
This is the operational part of the marketing plan. It summarizes the aforementioned strategies to meet the objectives.

The types of actions that can be taken are:

Communication actions: promotion, advertising, direct marketing, etc.
Actions on products: making adjustments to packaging ...

If your company is new to creating an editorial calendar or would like to take a look at a unique way to set one up, here I share a four-step process for implementing and maintaining an efficient social media calendar for publishing reliable content.



Step 1: Find out what content is trending ...

The first point is structured data, and thanks to it you can achieve several things. Mainly, it serves to explain to Google the type of content your website has.

Users can't see it, but search engine spiders can.

Once you have registered your website in Google Search Console, the first step you ...

One of the most used techniques to turn Linkbuilding into an ally to increase Domain Authority is to comment on blogs that deal with the same topic as you.

There are tools like Ahrefs that help you find websites to comment on and leave links back to your website.

Track inbound and internal links ...

Far from going out of fashion, newsletters continue to establish themselves as a dissemination tool within the main digital marketing actions implemented by brands.

With the rise of social media, many companies have turned almost all of their strategies towards these channels, surely driven by the ...

In order to segment, it is essential and necessary to fully understand the meaning of your brand and the products you offer. If not, your efforts to gain followers on Social Networks will be in vain.

Followers can speak well or badly of a brand. When you put effort into generating followers on ...

4 Advantages of using friendly URLs
The benefits of friendly URLs are obvious, primarily for SEO. However, there are other advantages:

Makes it easier to read : With URLs that are easy to understand, you help users find the information they are looking for. Therefore, by creating them with few ...