Korea Database

With the expression “ Big Data in banking ” we therefore indicate a specific reality of a much broader phenomenon: the set of all those activities that generate a digital footprint in the financial products market. Let us pause for a moment to examine in greater depth how the distinctive qualities ...

One of the most macroscopic consequences of the digital transformation in banking (and in almost all sectors) is the change in customer status , who, thanks to the tools now at his disposal, has gradually assumed an increasingly active position in the dialogue with brands , arriving at directly and ...

In this case, it will be necessary to extract the database file in .csv (comma separated values) format by selecting the important fields that you want to import into the marketing automation software . Once the file has been imported, it becomes possible to segment the existing contacts based on ...

As regards the delivery practices of goods, despite the promotions offered by many large-scale retail chains , the vast majority of Italian consumers opt for home delivery (74%) and the preference for collection at the point of sale (18%) and through lockers distributed throughout the city (8 ...

Among the various advantages that derive from data analysis, the most important is that of being able to, so to speak, anticipate the future. This is true in general, in the field of marketing, Customer Service, and beyond. In the specific case of credit management, analyzing in depth and ...

According to McKinsey , companies in the insurance market , whether they want to grow further or consolidate their acquired positioning, must design value propositions that do not only concern products and actuarial mechanisms but also incorporate actions aimed at increasing customer engagement ...

What emerges from this updated formulation? First of all, the presence of completely new types of services compared to the previous formulation ; among these, a central value is covered by the European Digital Identity Portfolio (point d).

The new eIDAS regulation returns to this type of service ...

Here we are at a decisive point in this article. We have seen how the problem of unpaid debts is very important and constantly increasing. And we anticipated that the best answers can come from digital, therefore from data analysis. But how? And for what reason?

To answer these crucial questions ...

Digital transformation – we have said it several times in this blog – is not just a technological trend but produces a cultural change and, at the same time, redefines the business perspective: the customer takes a permanent place at the center of communication processes. Each interaction produces ...

Archives, nowadays, are no longer made only of paper documents and the reason is very simple: the digital document has enormous advantages compared to the physical counterpart. The advantages are:

Economic : relating to the production and storage of paper documents;
Temporal : in terms of time ...