Korea Database

it will be essential to be able to collect it in a very intelligent way, perhaps by asking individual questions, even at different times, which do not require much effort to answer. Questions asked while browsing our site or through a targeted email, in cases where interacting with a personalized ...

Among the features of Blendee, dynamic forms are, without a doubt, one of the most used features to collect information both in a preliminary profiling phase, and in a later phase with surveys aimed at studying the quality of a given product/service .

Created using a simple and intuitive editor ...

Offering free content in exchange for filling out a form is perhaps the most used strategy for a lead generation campaign. Creating content such as e-books or infographics , which deal with a specific topic that may interest the users you are addressing, allows you to create lists with contacts who ...

In this great complexity, automated marketing accompanies us in segmentation on three strategic objectives:
It helps us know our users to understand where to direct investments.
Segments rich in information and continuously updated have the advantage of allowing us to learn more about our consumers ...

For the intervention on the customer journey at work, it is not enough to integrate all the data, but it is necessary to share the project with all the functions of the company, so that each one is aware of its role, as well as its objective, in a broader vision of the customer experience. In fact ...

It is a well-established fact that personalizing the user browsing experience is one of the activities that can most improve our conversion rates.

More relevance means more engagement and that translates into our prospects seeing us as a more qualified source to advise them on solving their ...

By defining this profiling segment, it would be easy to classify the users who bring the most revenue ! This is certainly true, but it is important to be able to define how these users generate it.

Let's take, for example, two users who, with a random draw from our company's management system, will ...

Digital strategies
What is customer loyalty?Why is it important for a brand to establish a lasting relationship with the consumer?
When we talk about customer loyalty , we are referring to the relationship of trust that is established between the customer and the company and that leads the user to ...

Observatory and Research

The e-commerce sector is booming during the lockdown, with a boom in purchases and new consumers. Blendee's Active Monitoring E-Commerce Observatory analyzed the data sector by sector.

In the period when most activities in Italy are stopping due to the lockdown due to ...

Digital strategies

Acquisition, acquisition, acquisition. Getting the most leads at the lowest cost is often the mantra of any e-commerce manager. The basic rule seems to be: more visitors, more page views, more conversions. But acquisition cannot be the only cornerstone of e-commerce success ...