Korea Database

Another famous piece of research from the 1970s is The Limits to Growth, commissioned by the Club of Rome and delivered by a team of MIT researchers led by Donella and Dennis Meadows. The MIT team based their study on a computer simulation of what happens when exponential population and economic ...

As B2C involves a wider audience, communication should be easy to understand, more visual, and attention-grabbing. Playing on emotions with good storytelling. Eye-catching with attractive photos and videos, and working with celebrities/KOL/KOC…are legions.


Engaging with B2C consumers is vital, the ...

Engaging customers across multiple touchpoints has never been more critical. Consumers expect a seamless and consistent experience regardless of how they interact with a brand. This is where a cross-channel customer experience (CX) platform becomes indispensable.

A cross-channel CX platform enables ...

With privacy regulations tightening globally, adopting a Cookie Management Platform (CMP) is a proactive step for businesses looking to ensure compliance beyond Australia’s borders. CMPs help organisations manage user consent for cookies and tracking technologies, providing a structured approach to ...

Your B2B marketing white paper isn’t meant to be a sales pitch for your brand. It’s not a marketing brochure or a sponsored article either, but rather a means of developing thought leadership and capturing quality leads from your target audience through real-world insight.

However, your readers ...

A time-poor audience may only spend a minute or two viewing a company’s thought leadership. This highlights the importance of a modular approach, in which content is broken up into smaller, bite-size chunks. Multiple, smaller pieces of content will be much more effective in a digital environment ...

It’s official: thought leadership and the ability to produce high-quality thinking really does win business.

We know this because FT Longitude asked more than 2,600 senior executives to rank the factors that are most important to them when they choose who to do business with.

And top of the list ...