Korea Database

1. 建立更牢固的客户关系 解决方案营销专注于解决客户的宏观问题。这有助于他们将贵公司视为长期合作伙伴——他们可以信赖的公司与他们一起成长并支持他们不断变化的需求。 此外，解决方案营销的核心是以客户为中心，通过整体体验而非仅仅通过产品来提供价值 产品。通过优先考虑客户的体验，您可以加强关系并培养长期忠诚度。



2. 更高的销售潜力 这是您的底线的额外收获：解决方案营销可以推动更大的销售。 通过将多种产品打包成一个单一的、有凝聚力的解决方案，您自然会增加每次销售的规模和范围。您不是一次销售一种产品，而是定位一个需要更多投资的完整解决方案——并为客户提供更多价值。 实施解决方案营销的最佳实践 ...

在 PMM 进行竞争情报时与哪些特定团队联系最多方面，销售团队被确定为许多 PMM 的联络点，86% 的人表示他们向销售团队寻求 CI 支持。

令人鼓舞的是，我们调查的内部研究产品营销人员中有 46% 表示他们从高管/领导团队成员那里获得信息。

对竞争对手进行分类
确定您的竞争对手是谁后，您需要全面了解你们之间的比较情况。

编制他们的产品清单，查看他们的网站，看看他们在社交网络上发布了什么样的内容。然后，将他们分为三类：主要、次要和第三级竞争对手。

什么是主要竞争对手？
主要竞争对手都拥有相同的产品和受众。

例如，沃尔玛和 Dick’s Sporting Goods 都销售体育产品 ...

Another famous piece of research from the 1970s is The Limits to Growth, commissioned by the Club of Rome and delivered by a team of MIT researchers led by Donella and Dennis Meadows. The MIT team based their study on a computer simulation of what happens when exponential population and economic ...

As B2C involves a wider audience, communication should be easy to understand, more visual, and attention-grabbing. Playing on emotions with good storytelling. Eye-catching with attractive photos and videos, and working with celebrities/KOL/KOC…are legions.


Engaging with B2C consumers is vital, the ...

Engaging customers across multiple touchpoints has never been more critical. Consumers expect a seamless and consistent experience regardless of how they interact with a brand. This is where a cross-channel customer experience (CX) platform becomes indispensable.

A cross-channel CX platform enables ...

With privacy regulations tightening globally, adopting a Cookie Management Platform (CMP) is a proactive step for businesses looking to ensure compliance beyond Australia’s borders. CMPs help organisations manage user consent for cookies and tracking technologies, providing a structured approach to ...

Your B2B marketing white paper isn’t meant to be a sales pitch for your brand. It’s not a marketing brochure or a sponsored article either, but rather a means of developing thought leadership and capturing quality leads from your target audience through real-world insight.

However, your readers ...

A time-poor audience may only spend a minute or two viewing a company’s thought leadership. This highlights the importance of a modular approach, in which content is broken up into smaller, bite-size chunks. Multiple, smaller pieces of content will be much more effective in a digital environment ...

It’s official: thought leadership and the ability to produce high-quality thinking really does win business.

We know this because FT Longitude asked more than 2,600 senior executives to rank the factors that are most important to them when they choose who to do business with.

And top of the list ...