Korea Database

LAUREN: Yeah, of course, happy to be here.

CAROLINE: in early-stage startups is that they have usually no benchmark data, which makes building a KPI model that ensures that you get your revenue quite challenging. So my question for you today is, what's your advice for marketers that are trying to ...

went through this. We totally changed the pricing with them and the revenue. Like, I think it tripled. And they got more, less leads. But these people were the right people, right. And they were willing to pay the price and the value for the product.

KURT: That's a great example. And I hope they ...

of structured around that, that incubation education phase, you know, otherwise you're just getting a lot of leads at the top of the funnel and then they're exiting right out the other way, because they're not working their way through the funnel of learning about what it is that you have to offer ...

of B2B marketing for years. But 79% of marketing leads never convert into sales.

Staggering, right?

The problem is that lead generation alone puts the focus on the wrong metric.

Luckily, there is a fix. Enter: Revenue Marketing.

For companies to generate positive Marketing ROI, marketing ...

JOSH: Ja. Volley, het is een nieuwe manier om werk vooruit te helpen. Het is een asynchrone videoberichten-app voor teams op afstand en het helpt teams op afstand beter te communiceren. Dus in plaats van gezichtsloze communicatiemethoden zoals Slack en e-mail, helpt Volley om de volledige context ...

PERE: Yeah, right? So you are completely right. Traditionally competitive analysis or, you know, competitive intelligence is something that was more like,only enterprise, large companies could do that. Right, and there is a reason for it. There's a reason that's like, it's an activity that's ...

CAROLINE: Yeah. Absolutely. All right. Awesome, thank you. That was fantastic. My last question for you, and I love asking this question, is what is one of the most important lessons you've learned as a marketing leader?

ALEX: Yeah. There are some things that I learned the really hard way, I have ...

sales reps have to provide immediate value and assistance. Be prepared for buyer uncertainty and the desire for independent assurances. Third-party research, in-depth customer testimonials, and aggregated reviews should all be easy to find online and be provided by sales reps.

Switch to Account ...

You're not going to give somebody an MBA unless it's their passion. I realized over time you have to automate this with software or whatever it might be. So, started to develop this concept behind Simplifeye, realized I'm not gonna change electronic health records. So I need to layer on top of that ...