they respond slowly to questions or agency representatives do not contact you at all;
do not request feedback on the effectiveness of advertising: whether leads are converted into sales (for services), whether purchases through the shopping cart have closed into sales (for online stores);
set opaque KPIs : work for traffic, not for achieving specific goals (applications, qualified leads, sales). Or a lead is accepted as a KPI, but the quality of these leads is not tracked in any way and objections to quality are not accepted;
do not test hypotheses : there is no constant search for growth points, new tools are not used, work is carried out only with one advertising system. We remind you that Internet marketing is a complex of marketing activities ;
provide templated and non-personalized reporting .
Track the history of changes to advertising campaigns : whetheraustralia telegram data the lists of negative words and prohibited sites are being updated.
Conduct regular audits with third-party contractors and agencies; this will allow you to get a perspective from other specialists and see other approaches to work.