- Topic Grouping: Divide queries into topic groups. This will make it easier to create ads and landing pages.
- Competitiveness Assessment: Determine which queries are highly competitive and which are less competitive. This will help you choose more targeted and cost-effective keywords.
- Determine the cost per click: Analyze how much a click on each request might cost using Yandex Wordstat and other tools.
Now that you have your cmo email lists queries collected and filtered, it's time to test their performance:
- Run a small test campaign: Run a small campaign with your chosen queries and track the results.
- Analyze and adjust: As you receive data, analyze which queries are working better and which are worse. Optimize your campaign by adding successful queries and removing ineffective ones.
3. Helpful tips for collecting requests
3.1 Use long-tail queries
Long-tail keywords, which are made up of several words, usually have less competition and higher conversion rates. For example, instead of "shoes," try "buy women's running shoes."
3.2 Consider seasonality
Some queries may be more popular during certain seasons. Use data from Yandex Wordstat to analyze when your keywords are most relevant.
3.3 Update the semantic core regularly
Queries may change over time, and new trends may emerge in the market. Review and update your semantic core regularly to stay one step ahead of your competitors.
4. Conclusion