Not allocating a portion of your marketing budget to SEO is a mistake. B2B SEO can change the way you market your products/services, and can help you gain an edge over your competition.
If your company’s website isn’t canada whatsapp number list ranking for your target keywords, you could be losing customers every day . Why? Because over 60% of B2B decision makers don’t begin their buying process without first doing some online research. These are potential customers your company could be missing out on if it’s not leveraging SEO.
seo-b2b
table of contents [ show ]
B2B SEO Factors
B2B SEO is all about increasing the chances of your site appearing in search engine results pages when people search for a keyword relevant to the services or products you offer. Instead of you going after them, they come to you – in other words, it’s all about inbound marketing . Even if your company is in a highly specialized niche or sells a product that targets a very specific market, SEO can help.
There are several factors to consider when creating an SEO strategy for your B2B business . Some of the most important ones are:
Technical SEO
It is the basis for everything else to work. Having a website with basic features that search engines can index and classify is the first step. To do this, the following factors are essential.
Domain and hosting
Both the domain and the web hosting must be appropriate. The domain will depend on the country in which you are going to focus your business, with a universal domain such as .com being the most advisable in most cases.
Hosting must be adapted to the needs of the business. A website with dozens of URLs will not need the same capacity as a site that will generate thousands of them, and therefore more traffic .