Maintain budget expenditure in accordance with the media plan

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Objectives of contextual advertising
1. Get visitors to the "Where to buy" and "Contacts" pages
but we had reasons to use it. Siding is a product that needs to be touched and seen in person. That's why many buyers call the company, then come and choose the product. Such conversions come from the "Where to buy" and "Contacts" pages.

2. Fulfil the goals of "Order Placed" and "Order Confirmed"
As we noted above, our client works through a network of dealers. Therefore, the company has two stages of receiving sales: receiving an application and successfully selling an order to a dealer.

3. Attract subscribers for email newsletters
We attract traffic to our client's information portal. It publishes argentina consumer email list articles on why you need to use façade panels, how to choose and install them correctly, and how to do repairs. Since siding is not an everyday product and many B2C buyers know nothing about house cladding, the company's task is to educate the client using the content on the portal. In addition, constantly "warming up" potential buyers with articles and newsletters is useful during a long decision-making cycle.

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What else can I say...