Ask for External Referrals

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And that’s exactly the reason you should use it.Leverage Your Current Client Base To Find New Clients
When you achieve leverage, your client will transform into an advocate. They will provide testimonials, references and case studies powerful enough to attract other prospects to you without you asking them to do it.

The fastest way to grow your business is to leverage your current client base. By leverage, I mean that with some strategic planning your clients will introduce you to new opportunities to increase sales.

Secure Internal Referrals
Internal referrals are referrals that happen within one business. For example, your current buyer, who is a client, could refer you to another executive, employee, or department at his business who could also become a client.

You gain internal referrals by holding cross-department meetings such as business reviews, or lunch and learn gatherings, and by asking for direct referrals from your original buyers.

Start to develop an organizational chart now for any existing client. Map out the people, departments, or divisions you want to be introduced to and start asking to meet them.

External referrals are referrals that are obtained outside of bolivia telegram data your current client’s organization. One of the most effective ways to secure an external referral is to call your client and ask, “I will be speaking to (name) at Company X. Can I tell them we do business together?”

You can also ask your client base directly for introductions to expand your network of potential clients. The key is to always know who you want to be introduced to. Try: “I would like to meet Bob Smith.

Can you help me with an introduction?” You will receive a more favorable response to this specific request for introduction rather than a general request such as “Who do you know?”

Ask for Client Testimonials
The third way to leverage your client base is to ask for testimonials. Produce text, audio, or video testimonials that will influence sales leads and encourage them to become clients.

Sharing client testimonials will showcase your brand as successful at helping others achieve great results.