Email marketing strategies for BFCM 2021

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The Black Friday and Cyber ​​Monday (BFCM) season is just around the corner. This event has become one of the most important worldwide.

Now more than ever, the online dimension has acquired great relevance, which is why it is essential to design a good digital marketing strategy and carefully choose the channels to be used for its dissemination.

In order to determine which channels you are cyprus number dataset to use in your strategy, you must take into account which ones are most used by your potential clients and your regular consumers, so as not to waste efforts on channels that will not bring you any benefit.

Email marketing is one of the channels that offers the best results. Most businesses usually have this channel, but they don't take full advantage of it because they don't optimize it correctly.

Some tips for success in email marketing.
There are small things you can do to improve your emails and stand out from the crowd. Here are some tips to make your emails stand out.

Personalization: This is essential if you want to connect with your customers. Receiving an email addressed to everyone is not the same as receiving one that is exclusively for you. Try to make the content of your message as personal as possible, both in the way you address your customer and in the products you are going to show them.
Segmentation: Use your existing database and segment it to obtain different groups of users and thus offer them different communications. For example, you may want to take advantage of this opportunity and offer a different experience to VIP customers than to those who have only purchased once from your online store.
Segmentation will also help in the aspect of personalizing the message, so it is a good idea to use it together to obtain greater effectiveness.
segmentations

Be original: Try to make your content different and add value to the customer. During the BFCM campaign, customers are saturated with receiving emails, so you need to grab their attention by creating fun and original content.
Sending time: Keep in mind the time zone of the person who will receive the email. Sending these types of communications at odd hours can cost you dearly. If you know the time when your customers respond best to these messages, that is the time to use, otherwise it is advisable to send your communications between 9:00 am and 9:00 pm.
Using urgency and scarcity biases: These are two biases that you definitely have to use in your campaigns. With them, you can create that need for immediate purchase in users and encourage them to complete the purchase.
The importance of automated emails and forms.
Automated emails and forms are a really important part of email marketing all year round, but these days the importance of having them set up and optimized properly increases exponentially.

Below, we will highlight some emails of special relevance and explain how the forms work: