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How to Boost Customer Loyalty and Increase Sales: 3 Basic Steps
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How to Boost Customer Loyalty and Increase Sales: 3 Basic Steps
Completo Editorial
Completo Editorial
April 9, 2024
Content
Three steps to improve customer experience
Where to start if you have never worked with loyalty
Who will the client choose: you or your competitors? There are many factors influencing his decision.

One of them is loyalty to a specific company/brand.

Considering how rapidly the cost of attracting new customers is growing, investing resources in increasing the loyalty of current customers is more profitable and cheaper. And if you are not doing this yet, there is a high risk of not attracting new customers and losing old ones, because competitors are not asleep.

Yana Babieva, project manager of the warm-up unit at Completo , reminded us how to increase customer loyalty (and not only that) using automation tools, as well as where to start if the company has not done anything like this before.

Three steps to improve customer experience
Customer experience , on the basis of which customer loyalty is formed, is the history of the complex interaction (both online and offline) brazil consumer email list of the client with the brand during the process of choosing, purchasing, using the product, as well as everything that he (the client) associates with it (the brand).

This story can be completely manageable, and the company's task in this case is to improve the customer experience at every stage of the sales funnel.

How can this be done?

For example, by using personalization, working with feedback from customers, and following relevant marketing trends.

Let's look at everything in order.