The head of the analytical center GS Group Alexander

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espite the popularity of smartphones, we see a stable demand for push-button phones in our retail network. The Fontel line is designed taking into account the current needs of users and can compete with devices presented in retail, as well as completely replace the products of brands that have left the Russian market , " comments japan cell phone number list David Borzilov, Sales Director of MegaFon. The implementation of the project, development and supply of Fontel phones is handled by MegaFon's subsidiary Revo Charge . In 2023 , eight models under the Fontel brand will be launched for sale . The line will include flip phones, as well as those equipped with additional protection - shockproof and waterproof. The cost of the devices will range from 590 to 2990 rubles.

Surkov believes that the introduction of the push-button telephone brand from Mega Fone is a trend on the Russian market . "We predicted it several years ago. Large Russian players with the necessary resources will develop their own brands of mobile phones, both push-button and smartphones. Mega Fone has all the components for such a decision: one of the largest active subscriber bases in Russia, its own retail network, well - established import channels. The shake - up in the electronics market due to the departure of certain leaders gave an additional impetus to this trend, since its own brand will allow Mega Fone to manage the supply and sales of devices much more flexibly and predictably ," he commented .

A market source believes that the Fontel brand is intended primarily for the consumer market, since its scale, like the declared sales volume of Fontel, significantly exceeds the size of a possible government order. And deliveries for government needs will most likely not be advertised at all