Andrey Suvorov, Director of Development

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Registration of the KASPERSKY CYBER IMMUNITY® trademark in the EU is an important step for our team. For customers and market experts, this is further confirmation that KasperskyOS-based products have a unique feature that has received international recognition. The cyber immune approach ensures that most cyber threats will not be able to affect the security of both individual devices and corporate IT systems. This not only facilitates the digital transformation of organizations, but also helps us build a more secure digital world," comments Eugene Kaspersky, CEO of Kaspersky Lab.

for KasperskyOS at saudi arabia cell phone number list Kaspersky Lab, told ComNews that the company is creating a new market for devices with “innate,” that is, implemented at the design stage, cyber-resilience. " And the trademark helps us with this. In fact, this means that we are positioning our first cyber immune solutions in markets where there are no analogues. This is an ambitious and complex plan, but if it is implemented, we will be able to reduce the competitive landscape for ourselves. The first area of ​​cyber immune solutions is industrial IoT gateways, the second is the infrastructure of virtual workplaces, the so-called thin clients, the third is industry solutions, for example, automotive gateways. The forecast shows that in the future, due to the expansion of the portfolio of cyber immune devices and the involvement of a partner network for their creation, the company's income in this area will be comparable to the current level of income from other corporate solutions. In 2022, we were engaged in the first pilot projects and formed sales funnels in regions such as the Middle East and Asia. Russia is also a traditional market for us. The cyber immune approach and trademark distinguish us from competitors even at the level of traditional cyber security solutions, since strategic customers see how seriously we invest in the digital transformation of the market. Among the first projects in the direction of cyber immune solutions there are also projects with customers from the EU. They are carried out by our regional teams. These projects are not yet public , "said Andrey Suvorov .

Andrey Mishukov, Development Director at iTPROTECT, noted that Kaspersky Lab is a private company whose products are in demand in many countries around the world. "Registering trademarks in the EU and US markets is a strategic decision. Such activity is necessary primarily not to increase the share in the foreign market, but to protect the brand and technologies in foreign markets. Registration of a new brand is usually preceded by obtaining patents for new technologies, and Kaspersky Lab has more than 1,200 patents worldwide. As for the strategic decision, everything is logical: any crisis eventually ends, but brands and technologies remain. If you do not protect technologies in foreign markets today, then tomorrow they will be used by competitors. In any case, recognition of Russian information security products in the international arena is a positive event and a good competitive advantage," he says.

Independent IT and telecom market expert Vadim Plesskiy believes that trademark registration is the foundation for future business development. " Whether Kaspersky Lab products will be in demand in the European and US markets or not is another question. The world continues to move towards the widespread use of Open Source products. The Linux kernel and a large number of Linux distributions are distributed free of charge, and buyers of solutions based on such products pay for consulting and support. Kaspersky Lab adheres to a different approach, focusing on proprietary solutions. Ultimately, consumers will choose," he commented .