1. Brands first
The largest share of traffic comes from keywords that relate to brand names: Nike, New Balance, Converse, Vans and others.
2. Seasonality
For example, the search query “coat fall 2016” became 1413.2% more popular in August than in the previous month.
Like other speakers, Avi notes that the share of mobile traffic in Russia is growing, although not as fast as in Germany and the US. Currently, 31% of Russian traffic comes from mobile devices, which is about 7% more than in 2015.
The most popular mobile operator is MTS, cyprus consumer email list followed by Beeline, Megafon and Tele2, which recently entered the Moscow market.
Fastest Growing Apps
1. Yula
Yula is an application with a database of ads that appeared in October 2015 and by August of the following year had been installed on mobile devices about 5 million times.