Moving from a marketing perspective

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(lead generation and traffic data) to the sales side, it's important to acknowledge that there can be multiple stakeholders in a purchase decision. By creating a social CRM process, you can identify the people ‘around’ a target buyer who interact with the decision. By creating relationships and associations between data and contacts in a CRM, you can create campaigns to engage your leads based on relationships such as who reports to your target buyer (the usa number list ir team) and who your target buyer reports to (their boss). By identifying associations between the data in a CRM, you can match customer touchpoints to stakeholders and make decisions that can streamline the sales process with better campaign planning.


Benefits of using CRM for business intelligence
The benefits of using a CRM for business intelligence (BI) include:






Better sales management: Sales pipelines and funnels can be mapped and managed efficiently across sales teams and products.
Increased conversions: Identifying locations, traffic sources, and customer types enables you to have more effective sales conversations.
Improved customer service: Managing queries and customer interactions creates a historical view of customer interactions, which can be drawn upon to improve customer service performance.
Higher customer satisfaction: Streamlined customer interactions with sales and support staff using response automation and analytics can be used to improve the overall CX.
Greater interdepartmental visibility on customer interactions: Because it is a single source of truth for many organizations, all departments can reference and use CRM data.