What to write in the subject line of an email

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Personalization
According to a study by MarketingSherpa, personalized emails show a 750% increase in CTR for ecommerce stores.

Address subscribers by name. If this information is not available, use a friendly tone when addressing the audience. Try to make the letter trustworthy and seem personal, created especially for this person.

Statistics show that emails with a personalized subject line have a 29% higher open rate and a 41% higher click-through rate compared to a non-personalized subject line.
OZON.ru personalizes the subject line by adding the subscriber's name.

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Users see who they are receiving an email from. Most often, the sender is a company. If you want to personalize the email, add the name of a real person to the company name. Statistics show that the click-through rate of emails from a real person is 96%, while emails from a company are only 73%.

When a user receives a newsletter from the Trends Brands online store, they see the company name and the sender's name.

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Subject of the letter
The subject line of the email is needed to interest the subscriber and encourage him to open it.


Advantage
Give the subscriber a reason to open the email georgia consumer email list quickly. List the benefits that await inside the letter.

Lingualeo entices with discounts.