Google Analytics 4 makes predictions

[sumaiyakhatun26]

And finally, finding anomalies. That is, it used to be our job to go through all the reports and find a place where the graph is not like this. Now GA 4 does it on its own and tells us what it found anomalous. All we have to do is understand the reasons for this anomaly (well, maybe it's not that simple).

Research
This is what I was missing so much in Universal Analytics. The ability to create a perfect report with different views and modes just for you. And there is also the ability to build a funnel (although in the Ukrainian translation taiwan rcs data it is a conversion sequence, but I am ready to forgive GA 4 for the poor localization for now). I no longer need additional programs to register a sales funnel and track user movements through it, I no longer need a bunch of Excel sheets and tables — now everything is calculated automatically here.

Integrations
GA4 integrates seamlessly with a number of other Google products, including Google Ads, Google Merchant Center, and Big Query. This makes it even easier to analyze data from multiple sources. Big Query is especially exciting because it was previously only available to those with a GA 360 account. However, this connection is now free for absolutely all GA4 users.