A live chat widget allows you to respond to customers in real-time. for customers to ask questions or request advice from your sales representatives.
With top-notch software like Tidio for live chat, sales reps phone number user finder philippines respond to customers in seconds from a single dashboard. They can also use AI solutions to identify and respond to customer queries and ease the burden on their customer service reps.
Source: BigCommerce
Another tip is to use chatbots to respond to customers on social media.
For example, LEGO launched a Facebook Messenger bot called Ralph. This convenient bot helps shoppers discover gift ideas and suggestions for their loved ones during the giving season.
The best part? Once customers interact with Ralph, the chatbot can easily guide them through the sales process.
By the end of the campaign, the company generated a 3.4x ROA because shoppers loved receiving personalized gift suggestions.
4. Build a community around your brand
To improve customer retention, e-commerce brands must create a community that their customers can relate to.
That said, you'll want to create social media accounts that resonate with your audience's interests and values. Go beyond picturesque product photography and feature behind-the-scenes looks and user-generated content.
Brands like Glossier have found success by building a loyal community on social media. The brand targeted millennial women and invested heavily in technology and data analytics to identify posts and products that their target users will love.
The result is an Instagram community with more than 2.3 million followers.
Source: Glossier
Glossier’s community engagement is so strong that it was the backbone of its expansion into the UK and European markets. The US-based team flew to the UK and took their engaged followers out to lunch to further foster engagement in the lead-up to the brand’s international launch.