In June of this year, the LDPR faction deputies in the State Duma already introduced

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"Using Cyrillic in advertising simplifies the understanding of the advertising message for all citizens of Russia. An exception is provided for trademark owners who use a language base other than Cyrillic. Let's be honest: in Russia, there are no companies that would come up with a trademark or advertising slogan in English or any other language not based on Cyrillic, one that would increase the attractiveness of the brand and ensure stunning success. Using Latin in advertising bosnia and herzegovina cell phone number list is a game of designers. And the product they end up with is often low-quality, - says independent expert in the field of IT and telecom Vadim Plessky. - I do not think such regulation is excessive. Residents of Russia know Russian, but the majority do not know English. What purpose can a sign or trademark in English pursue - to show that "we are not like everyone else"? There will be expenses for advertisers, but very insignificant ones. Companies that build advertising campaigns in advance, studying the audience, have already made their choice in favor of Cyrillic. The rest will follow them or leave the market. The audience will not miss them."

According to the assessment of the head of the State Duma Committee on Culture Elena Yampolskaya, which she expressed at a press conference in April of this year, up to half of the signs on the central streets of Russian cities are in Latin. "A draft bill is now ready. And we will begin to discuss it with colleagues, we will begin to debate. We need to tighten the norm for combating Anglicisms... We will introduce it in the near future, first for discussion by the faction, and then by all interested departments," Elena Yampolskaya said at the same press conference.

a bill that would restrict the use of not only Latin, but also any borrowed words in street signs, advertising and state media. "The point is that terms that most citizens do not understand often hide some processes that are negative for them. When the news consists of 70% foreign terms that describe ongoing economic processes and were previously used exclusively in some scientific literature, are now used everywhere. Most people do not understand what is hidden under such news," LDPR press secretary Alexander Dyupin commented on this initiative.

The Media Communications Union was unable to provide a comment.