Treat Your Cold Call Like A Genie

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Regardless, though, the main point is, for you to identify THE most important criteria you wish to achieve, and that is what you build around.
Think about the result you want as the center of a wheel, and the spokes are all the other words. The other words support and go into the center of the wheel.
Here’s why it’s imperative this occur before you create your script:
Because your script is written based on what it is you are trying to accomplish!
So, take a few minutes and figure out what specific action you are looking to get from your cold calling, and you’ve got Rule #1.
Rule #2: Your Phone Call Is Like Any Great Movie
(For a detailed step by step on formatting a powerful script that gets results, see my article titled: “Scripts Aren’t Just For Movies.”)
For whatever reason, the longer a sales person has been in sales the more ludicrous they think this idea is. Well, the longer I am showing sales people how to make money on the phones the more ludicrous I think it is that sales people don’t use them!
Just because you create a script, doesn’t mean you become a sales robot for the rest of your life.
Think about actors in a movie. They all have scripts, but albania telegram data they don’t look like robots.
Why? Because they learn it and have gone over them enough times to make it personal and real!
More evidence for you, for those who are fighting me on this ( I know you’re out there!): we only have 8-15 seconds to get permission to gain their interest!
That means each word or pause that takes up just one of those seconds carries a very large price tag; which means, you need to detail out exactly what it is you want to say so you optimize each and every word.
There are so many benefits to going with a script to start (I say ‘to start’ because eventually you’ll just know it):
1. Don’t have to think about what you have to say. How much of a relief is that?
2. Knowing your delivery and content is powerful helps eliminate fear.
3. The more you do it, the better you get at it.
4. Once fine tuned, your results WILL skyrocket.
Rule #3:
My father-in-law is notorious for asking, “What’s your contingency plan?” Most of the time my answer consists of three words.