ternal data that it has collected about its customers, such as product files, sales figures, financial information. This can then be translated into valuable insights.
It will also have external sources of data, such as GPS positioning, jou australia email address list rnals, social web, and postcodes.
Structure
Once the sources of data, both internal and external, have been considered, you have to to work out how they are structured. What information can be gleaned from both internal and external sources of structured and unstructured data?
Structured data is data that has been organized, so that its elements can be effectively processed and analyzed. An example of strutcured data would be a list of your top 10 customers from hundreds of customer profiles from your ecommerce store
Unstru
ctured data is data that is not stored in an organized format. Unstructured data is typically text-heavy, but may contain data such as dates, numbers, and facts as well.
Information management tools can store both structured and unstructured data and assist in the process of managing the complete lifecycle of information, from its identification and collection, to its disposal through archiving or deletion. They can encompass all physical and electronic data collected by a business from its customers, employees, and vendors.
Knowledge management tools
An organization will have
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