How to inform potential clients about an upcoming promotion

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Work on organizing a sale usually begins 2-3 months in advance. The advertising campaign itself is launched a couple of weeks before the event. What does the preparation consist of:

posters and placards advertising the sale must be placed in all visible places (primarily entrances, shop windows, approaches to cash registers, several points of the sales area). The text must contain the word "sale", the dates of the promotion, % discount and additional information;

If possible, salespeople should personally commercial property owners database begin informing store visitors about the upcoming event;

You should organize the distribution of business cards, booklets, and invitations to the sale. Set up stands with printed advertising in convenient places;

It is necessary to notify customers via SMS messages and email addresses;

3 Main Types of Sales

Depending on the scale of the event, it is worth advertising it on TV, radio and in printed publications;

On the first day of the sale, you can invite actors with life-size puppets, mimes, musicians, clowns. If the promotion is timed to coincide with a specific holiday, the characters that correspond to it will help attract visitors;

Flash mobs, which are fashionable today, will also help to create activity during the opening of an event or at any other suitable time.

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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Please note one nuance: if the sale is not held in the entire sales area (store), then the promotional area must be highlighted with special marks and signs: posters, colored stands, specially shaped price tags, printed materials. The most attractive colors for price tags and other advertising products are orange, yellow, red and green.

About the design of POS materials for sales
It is quite common for a store's management to have spent a large amount of money on printed materials and the design of the sales area specifically for a sale, but the event itself does not justify itself: it is difficult for the buyer to understand where everything is, and the sellers cannot cope with the influx of visitors. As a result, there are few sales, but a lot of fuss and dissatisfied potential buyers.

The analysis shows that the weak link in this case is non-working POS materials. Some mistakes were made during their creation, which we will now discuss. Basically, developers forget about the principle of "less is more" and therefore leaflets and booklets are stuffed with numbers and unnecessary information.

Sometimes POS materials are filled with a variety of information - from the company logo to additional terms and conditions. And all this is done in small print, which makes such advertising unreadable, useless and even annoying.