Step three (description of the second option and announcement of the cost)

[subornaakter20]

— In the second case, similar to the first option, scripts are developed specifically for your business, but in addition, full training of your employees is provided. At the same time, we analyze the most difficult moments in the work, providing your managers with feedback. Such a set costs 19,900 rubles.

Step four (offering to choose the most convenient option for the client):

- So, which tariff is the most attractive for you?

This method has an obvious advantage - minimizing cpa email list psychological pressure on the client by providing two options to choose from. In this case, the advantages of each proposed option are described in detail and only then its cost is indicated. The question asked at the final stage does not require an urgent answer and sets the client up for feedback.

Comparison with competitors

How to correctly name a price to a client if he constantly compares you with competitors (they are cheaper, better quality, etc.)?

First of all, you should not speak negatively about companies that compete with you.

Secondly, formulate the objective advantages that distinguish your product from similar products of competitors, and clearly explain them to the client.

Summarize by clearly stating the benefit that a person will receive by purchasing this product from you.

- It's too expensive! Here at company N the exact same thing is cheaper!

— Is their product really that good? Let's look at the specifications and terms of sale. We see that this thing only lasts a year. And the free installation service is not included in the price. We offer you a product that is guaranteed to work for at least five years, we will install it for you free of charge and, of course, provide warranty service for the entire service life!

Breaking down a large sum

How to properly present a high price to a client? A good option would be to break it down into components. Having given several prices for different items, at the end simply sum them up and name the final price. In this way, the client can be convinced of the validity of the pricing.

— The cost of our product consists of the device itself (2,500 rubles), cleaning agent (900 rubles) and annual service at our service center (7,500 rubles). The cost of one complete set will be 10,900 rubles, and you get another bottle of cleaning agent as a gift!

Mention of an influential client

If you have a large and well-known company among your clients, be sure to mention it in communication with a potential buyer, for whom it will subsequently become an authority.

— Sberbank has been our client for five years now. Believe me, they know a thing or two about quality service!