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ES with Kati Bremme, Mathilde Caubel & Lisa Rodrigues What future for the press in 2021? Full of hope!
COVID-19
January 22, 2021
Reading time: 6 min
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By Fabienne Billat, Communications and Digital Strategy Advisor

Digital has so far destroyed more than created gambling data spain value for the press. The hegemony of GAFAs, distrust of readers, calls for regulation… the sector is undergoing a digital revolution – by force, accelerated by the global pandemic. Should we therefore abandon all hope of improvement?
Certainly not. The singularity of our culture and a certain idea of ​​the French or European press could well open a new path.

Distrust certainly, but record online consumption

Kantar 's 2020 Media Trust Barometer shows that interest in current affairs is at its lowest level since 1987.

The Covid-19 crisis is inexorably accelerating the end of the print press around the world. As Cyril Vart, Executive Vice President of Fabernovel, points out: " It's similar to the magazine press market in 2004. Everyone was warned that there would be change with online media, but traditional media have not been able to adapt. "