Here are some things you should look for in a WordPress split testing plugin

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Choosing the Best A/B Split Testing Plugin for WordPress
A/B split testing allows you to display multiple versions of your marketing material to the user, so you can monitor which one resonates with your visitors the most.

Since there are dozens of WordPress A/B usa consumer email list testing plugins and tools on the market, choosing the best plugin can be confusing.

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Meet your needs : Not all A/B testing plugins are created equal, so make sure the plugin you purchase will help you meet your needs. For example, if you want to test an optin form, make sure the plugin you’re about to purchase offers optin form testing.
Easy setup : Avoid at all costs plugins that require you to jump through hoops just to set up an A/B test
Test Results : Make sure the plugin declares the winner instead of just showing the stats.