Increasing Organic Traffic by 195% in Six Months in a Highly Competitive Niche: BAYADERA Case Study

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Project team: Oleksii Matuznyi (SEO Enterprise Team Leader), Serhii Yanovskyi (SEO Internet Marketer), Anna Tyshchenko, Kovinko Maksym, Oksana Smivka (SEO Specialists), and Roman Khokhlov (Project Manager).

The client
BAYADERA.UA is a branded alcohol store held by portugal number dataset GROUP. The holding was established in 1991. The company covers more than 30% of the vodka market in production and sales.

It produces products under the trademarks Hlibny Dar, Kozatska Rada, Persha Gildiya, OXYGENium, wines and brandies by Koblevo, sparkling wines, and vermouths by Marengo. The company also imports products from brands such as Diageo, Moët Hennessy, Rémy Cointreau, Jägermeister, and others. It is among the top three Ukrainian exporters of alcoholic beverages and supplies its beverages to 46 countries worldwide.

Campaign objectives
For this client, we had the following goals:

Increase site visibility and non-branded organic traffic growth.
Increase traffic growth to prioritized brand pages, categories, filter pages, and product cards.
Increase orders and revenue from the organic channel.
At the start of our project, paid traffic (paid advertising on Google) was the main traffic channel at 65%. This was followed by organic traffic at 21% and direct traffic at 14%:

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The market share for non-branded commercial requests was 6.43% at the start of the project:

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Team strategy
The alcohol niche is very competitive. The top spots are occupied by well-known marketplaces and narrowly specialized stores, and achieving results in such a niche is not easy.

Having analyzed the structure of the store, we concluded that it is well-designed and organized by page types: