By geo-dependency

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By geo-dependency

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Most often, people want to order a service or buy a product in a certain city. They are not interested in organizations operating in other areas of the country. This customer need led to fishing and forestry email list the emergence of the concept of "geo-dependence", dividing keywords and phrases into 2 types: geo-independent and geo-dependent.

Geo-dependent

Such search phrases imply linking a service/product to a specific locality. The name of the city is not always indicated. However, it is already obvious that the person is interested only in local businesses.

Examples of geo-dependent transactional queries:

dry cleaning of outerwear;

repair of household appliances;

food delivery.

Of course, you won't order food in Nizhny Novgorod if you live in Tula. And you won't take your equipment for repair or your clothes to the dry cleaner either.

This means that these keys will be geo-dependent - tied to your place of residence. It is not difficult for search robots to determine the required city, because they receive this information by the IP address of the device from which you accessed the Internet.

Geo-independent

These keywords are not tied to a specific region. They usually include commercial phrases with a toponym or informational ones.

Let's compare 3 transactional queries:

order a Samsung smartphone in Kirov;

how to replace a video card on a computer;

Ecco summer shoes review.

The first phrase reflects a person's desire to buy a smartphone in a certain city. This means that the search results will not depend on his current location. And the other two keys are generally informational, that is, geo-independent.

Options for checking the geo-dependency of a phrase:

Manual search results analysis (check Google search results in several regions, they will differ when using a geo-dependent keyword).

Collect all the necessary data in the Key Collector (it only displays Yes or No).

Use a convenient service called "Pixel Tools" on the website tools.pixelplus.ru/tools/geo.

By seasonality
By seasonality

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The parameter shows the differences in key frequency during the year.

Seasonal

The frequency depends on the current date or time of year.

An approximate list of transactional requests in this category:

Christmas gifts;

beach flip flops;

children's skates.

It is obvious that people need such products only in a certain season: before a holiday, in winter, in summer. After that, they forget about them until the next year.

Off-season

The frequency of such keywords remains approximately at the same level throughout the year.

Examples:

child seat;

laptop bag;

Microwave oven LG.

The Google Trends and Yandex.Wordstat services will help you determine which phrases are seasonal and which are not. They reflect changes in frequency by month in the form of a graph, where the dynamics are clearly visible. A keyword is seasonal if sharp drops and jumps are noticeable in specific time periods.