How to Create a High-Converting Landing Page: 8 Steps

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Let's list 8 steps that will help make your landing page effective.

Formulate goals
It is generally accepted that landing pages gambling email list are developed to sell products/services and obtain user contact information. But in reality, everything is different. There are many more tasks:

receiving new applications for products or services;

increasing company recognition;

information about the sale of products or provision of services;

consulting;

receiving resumes from candidates;

attracting dealers, partners, representatives;

providing access to the service, etc.

Remember: the task should be unique. Do not try to sell a service and interest partners on one landing page. These are different goals, therefore, different landing pages are needed to achieve them. Even if the target audience coverage decreases, the landing page efficiency will increase, which will financially pay for everything.

Decide who or what will be used to develop the landing page
At this stage, one option is chosen from two possible ones. In this case, it is worth starting from the budget and free time that you have. Let's analyze each option with its advantages and disadvantages.

Constructor

How to Create a High-Converting Landing Page: 8 Steps

Source: shutterstock.com

There are many constructors on the Internet. It is quite easy to make a landing page with high conversion using them yourself. It will take about 5-7 hours. The price of the issue is no more than 1000 rubles per month. But we understand that you can assemble a car with your own hands, but whether it will start is unknown.

Advantages of constructors:

Low price. Only 500-1000 rubles per month, and you have a landing page.

Simplicity. You won't have to rack your brains over layout, adaptation for mobile gadgets, connecting SMS notifications about new applications to your phone. All this is already provided by the designer.

High speed. It will take very little time to create and set up. It will also be quite easy to adjust the landing page.

Technical support. You will receive a prompt and detailed answer to your question, which is, of course, very convenient.

Free Trial: Almost all landing page builders today offer a two-week free trial.

A bit of reality. Many developers mistakenly believe that they will earn money in two weeks with a one-page site on a constructor, and then order a beautiful site from a web studio. But after 14 days, having barely managed to design a landing page, having done everything incorrectly and not having received a single order, they decide that landing pages are ineffective.

Disadvantages of constructors:

Knowledge. You need to know which blocks to use, in what order, etc. Want to take a peek at your competitors? Okay, but how do you know that their landing page has a high conversion rate and works effectively?

Design. If you are using the constructor for the first time, the final version of the landing page will look sad. Even if this is not the first attempt. There will definitely not be a super design.

Limited. The number of ready-made blocks is limited, as is their functionality. There are not many design options either. Therefore, if you want to implement some cool idea, it is better to forget about the constructor, it will not help you.