Today I'm sharing with you the key trends that will shape content marketing in 2024, and how you can adapt and leverage these changes to achieve your goals.
1. ARTIFICIAL INTELLIGENCE IS CHANGING THE WORLD OF MARKETING
The year 2024 will be marked by the use of artificial intelligence. In marketing, this applies primarily to content creation and customer support. Generations react differently to the use of artificial intelligence. Younger people, such as Generation Z, are more open and trust content created by AI, while older generations are more skeptical.
The use of artificial intelligence will certainly be a great help in content creation and will undoubtedly affect productivity. However, it is necessary to consider how much and why you will use it.
How to adapt to this and take a middle path?
Decide what AI can and cannot do for you
As AI becomes more advanced, it can be tempting to pass off AI work as your own. Remember, relationships on social media are built on trust.
Therefore, carefully consider what purposes you will use artificial intelligence for.
Use AI to:
Thinking and finding ideas
Organizing and Arranging Your Thinking
Making suggestions for content
Writing first drafts for descriptions
Image templates
Maintain a human approach:
Creating a content strategy for social networks
Editing and refining captions
Ensuring images and posts are in line with the brand
Interaction in the comments section
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2. STRATEGICALLY CHOOSE THE RIGHT SOCIAL NETWORKS
The average social media user is active on around seven different platforms. This trend of email lists uk having a distributed presence across multiple platforms can be quite a challenge for a small business.
With a wide range of platforms such as Facebook , Instagram , YouTube, TikTok, LinkedIn and other niche social networks targeted at specific interests or industries, businesses face the challenging task of choosing the right channels for their presence.
It’s important to focus your time and resources wisely. This means not just choosing the most popular or newest platforms, but choosing the ones that are most relevant to your specific audience and business goals. Analyze where your audience spends the most time and where they interact the most.
Each platform has its own characteristics. Some are better suited for visual content (like Instagram), others for short and concise posts (like X), or for video content (like TikTok). Focus on the platforms that best suit the nature of your content and your business.
It's also important to track the return on investment (ROI) of your marketing activities on these platforms, including measuring engagement, brand awareness, and other performance indicators.
Finally, consider trends and adaptability. The world of social media is changing rapidly, so it's important to stay agile and ready to adapt your strategies to new trends and changes in the market.
Action steps:
Focus on those social networks that bring you the most benefits.
Stay up to date with trends and changes – understand what your audience wants and adapt to it.
Constantly analyze how well the social networks you use are working.
Webinar Social Media in 2023
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3. FOCUS ON CREATING CONTENT THAT IS ENTERTAINING AND ENGAGING FOR YOUR AUDIENCE
People are looking for content that entertains them and provides them with a break from their daily routine. Many companies are still too focused on promotion instead of creating content that truly engages their audience.
To overcome this, we need to align our strategy with the desires of our followers. Interactive and entertaining content that reflects the preferences and opinions of our followers is key to building long-term relationships and engagement with your brand.
Action steps:
Focus on creative, interesting and engaging content that attracts attention and encourages interaction
The content should be in harmony with your brand and reflect your values and message.
Actively engage your audience in the dialogue. You achieve this by using polls, questions and answers, and creating content based on feedback from your followers.
Video content has been on the rise for several years now, and it will continue to dominate in 2024. Short videos, live streams, and interactive videos are expected to gain even more attention. Platforms like TikTok , Instagram Reels, and YouTube will be key players in the video content space.
Podcasts have gained immense popularity, and this trend will continue into 2024. Audio content allows for deeper discussions, interviews, and storytelling, which attracts audiences.
Content marketing remains a key pillar of a successful digital presence. We will see many changes in 2024, and it is likely that everything will happen extremely quickly. Companies that manage to follow these trends and adapt to the changes will be able to stand out and build strong relationships with their target audience.
It is important to always keep up with the times, learn from new experiences and remain open-minded to innovation.
I'll tell you more at the big annual webinar on social media in 2024.