What does a digital marketing agency

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What does a Digital Marketing agency do? do? As we have already mentioned in the previous section, an online marketing agency manages advertising budgets and their campaigns. To develop a good marketing strategy , the first thing to define are the objectives, since the main function of any paid campaign is to achieve the objectives at the lowest possible cost. To define these objectives we can use the SMART objectives criteria , which translates from English as Specific , Measurable , Achievable , Relevant and Time-bound objectives . If you want to know more about it, we leave you a post about what SMART objectives are .


Once the objectives have been defined, the next lawyer database steps that the marketing agency will take will be to define: Types of advertising campaigns to develop Advertising platforms to publish on Campaign budget Once the objectives, platforms, campaign types and budget have been established, a series of more technical decisions are made. The PPC specialist will make configuration decisions for each of the campaigns. Among many others, he will define: Conversion goal for each Purchase type or traffic payment method Audiences and audience segmentations Texts, descriptions, images and videos that the ads will have Target Language and Locations Definition of days and/or hours of publication There are many other technical configurations within each platform.


But those mentioned above are the main basis, which form part of the general campaign creation stage of the platforms. It is worth noting that what usually happens with the different projects, or digital businesses, that a digital marketing agency manages , is that they usually have different budget levels available for their advertising campaigns. Therefore, it is important that the agency knows in advance what the company's objectives are and the available budget in order to be able to make decisions accordingly in its digital marketing strategy proposal. Not all platforms and campaign types are suitable for all budgets or even for all services and types of businesses.