Determine for yourself why you need website development

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If you clearly understand the purpose of creating a web resource, then this is already half the success in its launch. Judge for yourself: if you understand why you need to develop a website on "1C-Bitrix", then it is much easier for the customer and the contractor to implement the idea.

However, if you order website development because “it’s necessary”, there is a risk of falling into the “maybe, let’s do it” trap, for example:

Maybe we should add a forum as well?

I suggest swapping the links “About us” and “Our services”.

How about playing with color and adding hospital contact list some frills and ruffles in the basement?

Everything is fine, thank you. But something is missing, something is not right.

Remember that not understanding the goals of website development with all the ensuing consequences is disadvantageous, first of all, to you. You will waste your time and money. There is absolutely no need to add a forum, change links and perform other unnecessary actions. The website will not become more effective from this.

Website development on the 1c Bitrix platform

So, how to understand the purpose of website development? Think and write down on paper what you want to achieve with the help of the Internet resource. Also write down what tasks need to be solved to achieve the set goal.

If you are interested in developing a business website, there will be no problem with setting a goal. It already exists and sounds like this: earn as much as possible. You can adapt this goal to your needs, make it measurable, and specify it taking into account the specifics of the activity.

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But the essence remains the same: any company or businessman working for himself creates a website to increase his own income.

Next, you will have to make a more serious effort. Write down the tasks that will help you earn more with the help of the site. To formulate them correctly, answer the question: what should be done to earn more with the help of the web resource?

Your website should solve problems that allow you to increase profits, for example:

attracting new clients;

providing online sales capabilities;

increasing marketing efficiency. This task can be broken down into many subtasks, such as:

expanding the sales funnel;

formation of a loyal audience;

reducing customer acquisition costs and increasing LTV;

Overcoming advertising deafness with the help of content marketing tools;

reduction of offline marketing and advertising costs;

providing potential and current clients with access to verified information;

overcoming geographical limitations;

demonstration of the product by the face. That is, the site should contain descriptions and photos of the product, a list of clients, a list of completed projects, etc.;

providing the audience with social proof;

improving customer service;

meeting specific audience needs (development of Internet services).

This list can be continued, but the general meaning is clear: it is necessary to define the tasks that will be solved by developing a website on 1C-Bitrix.

We decide what functionality the future website needs

It's easy to do. Just look at the paper where the website development tasks are listed, and then write questions formulated from these tasks. The questions should be as follows:

What is needed to inform the audience using an Internet resource?

What functionality will ensure the site attracts new customers?

What should a resource be able to do to improve the quality of service to users?

First, answer these questions yourself. After some time, ask the manager or developer of the web studio to share their opinion on the same topics. Your answers, recorded in writing, should be as detailed as possible.

Website development on the 1c Bitrix platform

Let's say you write down on paper what functionality the site needs to inform the audience:

The website should contain standard sections: “About us”, “List of products”, “Contact information”, “Working hours”, “Delivery”, “Payment procedure”, etc.

The site must contain a blog or a "Useful Articles" section.

Somewhere on the side, messages from the Twitter account of the chief specialist should pop up, who will quickly notify clients about changed working hours, expanded product range, and special offers.

The terms and conditions of employment should be published in the basement.

A prominent place should be chosen for placing licenses, certificates, prizes, list of clients, and links to social media profiles.

The recorded functions must be agreed upon with a specialist. Most likely, the developer will make his own adjustments to the list in accordance with the tasks that your site must solve.

What to do if a professional adds a feature you don't know about? Ask them about it. If you're not sure whether to add a feature to your site, don't rush: do your own research and weigh everything carefully.