Strategy for achieving goals

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Your strategy should demonstrate that you are ready to achieve your goals.

Goal 1: Increase brand awareness. Tracked with Google Analytics. Date: March – August 2022.

You need to expose your brand to as las vegas email list many audiences as possible and increase its presence (product or service) in those online places that target fans:

Identify a cost-effective route to market.

Are your clients present on these online platforms?

Where, on what specific channels can you get the attention of potential buyers?

You can only achieve high performance indicators and reach your goal when you study your competitors so you understand what main tools they prefer.

Goal 2 : Engagement: Increase existing customer traffic by 50% by April 2022.

Here you should carefully analyze the existing client base and identify what each of its representatives prefers.

Goal 3. The frequency of letters is increasing systematically. Previously, they sent a letter every 3-4 months, now every 7-10 days, starting from April to July 2022.

By answering the questions below, you can understand the frequency of sending emails:

How do you currently interact with your subscribers?

Who are your competitors and how do they conduct their mailing process?

Stage 4. Tactics for achieving goals
Here it is necessary to consider the main tools that will help achieve the goals of the marketing plan. There may be several tactics.

Let's assume you've chosen methods such as improving search rankings, contextual advertising, and email marketing. Let's look at them in detail.

Company Marketing Plan

During the analysis, key shortcomings were identified: a small budget for marketing and conducting research within its framework. To determine the direction of marketing efforts, it is necessary to conduct an analysis of requests for a specific product item, in our case - T-shirts with football club logos.

The second tactic is focused on contextual advertising, that is, on payment for completed clicks. Having defined keywords, you will understand what budget will be needed for contextual advertising.

The third tactic is email marketing.

Company Marketing Plan

You should develop a mailing strategy so that customers receive emails regularly. The main goal of the message is to make potential customers go to the site and order the product or use the service.

Stage 5. Active actions
At this stage of planning, you put what you have worked out into life. Once again, carefully study the goals to follow them.

For example, you can use the following active actions.

SEO

We analyze key phrases. We optimize the main pages for keywords for better ranking of the site pages by the search engines Yandex and Google. We publish content regularly (once every 2-3 days). The texts of the articles must be unique. We create a link mass. We place information on other sites.

Contextual advertising

Based on the results and processing of requests, we analyze the approximate traffic. We calculate the budget and select the main pages of the site (target), to which people will come by key phrases. When focusing on web promotion, pay attention to the quality of landing pages - design, usability, information content.

Email Marketing

20. First, we create a script for the letters that subscribers will receive. We analyze the involvement of recipients in the mailing, profitability.