Rules of a Selling Landing Page

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Simplicity .

The desire to surprise the user, to amaze his imagination with an abundance of suddenly appearing and dissolving blocks is quite understandable, but this should not interfere with achieving international mailing list the main goal of a selling landing page - to tell about your offer. You only have five seconds for this, so use them correctly.

Keep in mind that scripts of this kind can reduce the speed of interaction with the page, and the user will simply close the site.

Conformity to the advertising message .

Your landing page will receive traffic from contextual advertising or social media targeting. Inconsistency between their content will mislead potential customers, which can lead to a disruption of the entire chain and a lack of leads. Make sure that the headlines and offers on the landing page are identical to those given in the advertising messages.

Selling landing page

Analytics .

Set the right goals in Yandex.Metrica. This is necessary for analysis and timely changes to your landing page.

3 typical mistakes in creating a selling landing page
What mistakes are usually made when developing a landing page. Let's look at the 3 main ones and what to do about them?

Mistake 1. Taking design as a basis
There are several variations of this error:

developed a beautiful design;

found a beautiful template for a selling landing page;

relied on the design of their own website.

The result is always equally sad: the landing page shows an extremely low conversion. This happens when a marketer orders a design before the start of an advertising campaign, and then starts selecting content for the landing page. During the work, plans are constantly changing, blocks are adjusted, text is either shortened or added to.

As a result, nothing remains of the harmonious picture built by the designer, and the owner is surprised by the lack of calls. Changing the design and new layout leads to the fact that the conversion increases.

Hence the advice: start working on the design, having all the text and illustrative materials in hand and having thought through the structure of the page. This will make it much easier to highlight the necessary elements and get a flow of incoming calls.

Mistake 2: Doing without a title
In RuNet, eight out of 10 selling landing pages do not have headings, although they are mandatory on American and European Landing Pages, since most users only read the header.

I think the reason is simple: when using a universal template for a sales landing page, not everyone understands that its creators meant that the site author would insert the title that is needed in each specific case.

Tip: Be sure to use a title!

Mistake 3. Making only one order button
The user first encounters the "buy" or "order" button at the top of the page (on the first screen). There are a lot of selling landing pages where it is no longer duplicated.

This significantly reduces the likelihood of clicking on it, since to do this the user will have to go back to the beginning.

Tip: The order button should appear several times on the page so that it is immediately available when the visitor is ready to click it.