How Behind-the-Scenes Clips Humanize Lead Campaigns

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The best contributions from TikTokers were broadcast in modules on France 2's broadcast channel on July 14 at 4:30 p.m. and 6 p.m.

The TikTok live of July 14



Teaser of the TikTok live posted on July 12 (703,000 views)

TikTok has established itself during the pandemic as the gambling data europe social network for those in confinement and for caregivers. France Télévisions has continued this continuity of uses with a live program on the occasion of the special day of thanks to caregivers broadcast on France 2.

Cédric Cousseau and influencer Sybillette were live on July 14 at noon from the Place de la Concorde to present the national tribute plan and the organization of July 14 on France Télévisions. Internet users had many questions: interest in the official ceremony broadcast on TV but also many questions about the technical plan set up for the occasion (number of cameras, control room)

During this live day, the duo was able to interview francetv and military journalists.

Anne-Sophie Lacarrau warmly thanks the TiTokeurs for their participation: "I am amazed by all the modules that were sent to us. It's really beautiful what we managed to do together. My children couldn't believe it when I told them I was going to go on TikTok for France Télévisions. "Mommy, are you going to dance?" "No, I'm going to talk about July 14th."



Video with Anne-Sophie Lacarrau “What we did together is beautiful” (11,000 views)



Video of Michel Drucker's waltz (7000 views)