The same goes for the support team

[sumonasumonakha.tu]

You should involve more departments around the company because I think that it makes the content richer and the online presence even better, right? Byron: Well, I one million percent agree with you on that. And a quick story on that from our good friend Brian Halligan at Hubspot, now semi-retired, but certainly very active with Hubspot. Three or four years ago, pre-public as I recall, one of their reps, actually a former rep that used to work for us, was calling on us and Brian had gotten word.


You know that I’m connected with Brian on Linkedin, so sure enough Brian reaches out on email list providers in germany Linkedin because he’s connected with a prospect customer and boom he was on it. So, I think that you’re absolutely right. The team extends well beyond the Marketing team. Really good point you’re raising. Hats off. Yeah I agree completely. Peçanha: Awesome. So for secret number nine and that one has a poetic name. It’s “from me to you” Okay, “from me to you”. You can see that hanging on someone’s wall, right? Byron: Yeah.



Peçanha: From me to you. Byron: Almost corny. My apologies for that. Maybe a little too much. Peçanha: It’s a little sticky. Byron: I think here, even when you’re scaling content, you really need to have the people behind it, the individual person behind every post, behind every tweet. It’s very hard for a brand to have personality. Now, I think there are some brands that have personality, like Red Bull for example. A lot of personality in that brand. X-Games come to mind.