Other equally interesting internet analytics tools

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It's not always worth using just one analytics tool, because the information may be inaccurate, meaning the decisions you make based on it won't benefit you.

For this reason, we recommend comparing information from multiple sources to obtain more accurate data.

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Below are 10 analytical tools that will help you collect, understand, and positively influence the performance of any website.

Yandex.Metrica
Functional:

Site statistics;

Conversion analysis;

Selecting specific information for analysis;

Creation, analysis of personalized segments;

Webvisor (recording, analysis of actions of portal users);

Click map (overlay of information about interaction with the interface);

Link map (display of the popularity of links on the site);

Path map (displaying guests' navigation through the resource);

Search phrase analysis;

Analysis of advertising campaigns.

Yandex.Metrica is also popular among Russian-speaking users. First of all, this analytics tool is used to increase conversion. It allows you to monitor the main indicators of the site, analyze the behavior of visitors, and evaluate the effectiveness of PR campaigns.

In fact, this service has a minimum set of functions, sufficient to obtain information about visitors. Note that Yandex.Metrica has a number of incredibly useful functions: webvisor, click map, link map. They are very important for website analytics.

It is worth mentioning here that Russian users face a serious drawback of Google Analytics – this tool does not provide all the information about key queries from search traffic that comes from Yandex.

The reason is that HTTP referrer encryption occurs for all analytics services except Metrica. Thus, Yandex.Metrica will give you information on keywords for 2/3 of search queries, while in Google Analytics – for 1/3.

That's why we recommend using two services at once - this way you will get more complete information.

Cost : free.

Clicky.com.
Clicky.com

Functional:

Simple, clear interface;

Real-time website monitoring;

Site statistics;

Twitter analytics;

Analysis of advertising campaigns;

Conversion analysis;

Search phrase analysis;

Transition analysis;

Spy (monitoring site visitors in real time);

Access to analytics from iPhone/Android.

This analytics tool is more intended for smaller sites that don't require very deep research.

Cost : from $10 per month.

Piwik.com
Piwik.com

Functional:

Site statistics;

Transition analysis;

Conversion analysis;

Real-time monitoring;

Open source.

This service is equipped with a standard minimum list of functions, which is quite enough to service a small site. It will provide you with an analysis of key statistical data, track transitions, search queries, visitor behavior, and familiarize you with conversion.

Some see the downside of this service in the fact that it has to be downloaded and then installed on your server, since most users find it more convenient to work with this kind of service directly on the Internet.