SEO vs Paid SEO: Which is more profitable?

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Talking about organic and paid positioning is common when it comes to digital marketing approaches for websites. By their acronyms, we understand SEO and SEM as “Search Engine Optimization” and “Search Engine Marketing” respectively. Both, from their respective spheres, integrate the matrix of website positioning for search engines.

In order to discuss profitability from each of them, it is important to highlight two things: the time factor and the objectives sought. Although the relationship between the factors and the terms may seem quite obvious, it is worth noting that a correct combination between them can result in a winning strategy. And, on the other hand, an error can lead to a completely unnecessary loss of both time and money.

Talking about SEO means understanding the georgia number dataset mechanisms between a website and a specific search engine. For this purpose, we will take Google as an example. Likewise, talking about SEM implies knowing the different possibilities that the technological giant offers when establishing marketing strategies in which money is the predominant factor.

SEO and SEM: time and money
The four concepts are closely related. Any SEO strategy, to be considered a winner, must take into account the time factor, just as any SEM strategy must take into account the money factor (of course, its distribution by campaigns).

There are many cases of companies that, in an effort to achieve their goals quickly but without being willing to make a financial investment, resort to organic positioning, hoping to see results in the short term. Frustration will inevitably be waiting around the corner.

As we said before, talking about profitability means fully understanding these two issues.

For simplicity, we will make the following distinction:

Economic profitability
Real profitability
While this distinction may sound strange, we will explain it below.

Economic profitability
It is what every company seeks. No matter what else, overcoming obstacles and difficulties, the only thing that matters is that money starts to flow into people's pockets. And of course it is possible. But it will come with a cost, often also economic, expressed in the money that must be invested to make the path smoother. Smoothed by what? By Google spiders .