Audio Advertising Genres

[subornaakter20]

The most popular genres of audio advertising are:

Radio commercial. It is a staged story. Often, humorous scenes or situations and musical accompaniment are used when creating such advertising.

Radio report. This type of audio medical practice email list advertising usually consists of a report from the scene on behalf of a journalist. In addition, the report often voices the opinions and emotions of consumers who have already become familiar with the product or service.

Radio magazine. The plot of such audio advertising is informational in nature and provides listeners with specific information about the offered product.

Radio announcement. This is a short message that is voiced by one announcer. It does not imply any additional tools for influencing listeners, except for the speaker's intonation.

A hit song for advertising. Radio stations themselves often use this genre for audio advertising. Examples: "Russian Radio - Everything Will Be Fine", "Good Radio, Good Radio - Radio Shanson" and others.

Radio contest. The plot calls on listeners to perform a target action in order to receive a prize from the sponsor. People love to receive gifts, so this genre is of great interest to the audience.

Radio game. It can be related to the advertised product both directly and indirectly.

Advertising appeal. A company slogan or motto that is regularly aired.

Interview. In this case, the radio host conducts a conversation with an expert on a product or service, during which the specialist tells listeners in detail about the features of the product.

Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:

After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!

In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.

What you get for free:


5 Key Metrics to Increase Profits by 220%


The Secret ROI Formula: Instant Advertising Efficiency Calculator


Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes

We have prepared all the documents and templates with formulas for you. And yes, it is FREE:

Download documents for free
Already downloaded
153398


Four types of audio advertising delivery
Listeners rarely pay attention to commercials, but if the recording manages to capture their attention, the information will definitely be stored in their memory. Often, audio advertising is perceived as background sound, but at the same time it is stored in the subconscious of consumers. With a large number of repetitions, people form associations with the product. For example, if a song or poem is used in a commercial, many even begin to echo such advertising.