Advertising an online store using email newsletters

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Email newsletters remain one of the most effective methods of advertising online stores and products sold. Their content can be not only advertising texts, but also, for example, transactions, useful tips, notifications for clients.

Here are some ways to use email marketing for advertising purposes:

Introduce new subscribers to the store's nursing homes email list mission and products. To do this, send out a chain of welcome letters.

Inform about sales and promotions.

Conduct trigger mailings based on subscriber actions (dynamic content, including the last viewed product items; abandoned cart). Tell about new products and products that are back in stock.

Send transactional information - order and payment details, delivery information.

To advertise your online store using mailings, first prepare yourself:

create a mailbox on a corporate domain;

set up SPF, DKIM, DMARC records (confirming the sender and the fact that the server from which the materials are sent is not included in the blacklists of mail systems);

Choose the most convenient service for online mailings.

Advertising an online store using email newsletters

Now you need to collect a contact base. If you already have a number of customer email addresses, but you have never sent out mailings to them or for a long time, then you need to reactivate and clean the base. Collect new contacts using a double opt-in subscription.

So, the base is ready. It's time to develop a strategy: a mailing schedule plan, including all the newsworthy events for them. If you have experience in email marketing, analyze the results of sending different letters: which ones readers opened best, what content they liked, which CTA buttons they clicked most often.

At this same stage of launching online store advertising, study its target audience and competitors in order to better understand the true needs of the clientele and how other companies operating in your niche are trying to satisfy them.

Everything is ready. It's time to compose texts and send out letters, following the strategy. To make their effect even more noticeable, do the following:

Segmentation: classify potential buyers by certain characteristics, divide them into groups and send relevant letters to each of them. For example, these could be different selections of products for women and men.

Personalization: Collect information about your online store customers and use it to make each email more personal. The simplest technique, often used in advertising, is to address them by name.