Criteria for evaluating the effectiveness of a presentation

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How to evaluate how effective a presentation is? There are several points and now we will analyze each of them using examples:

We evaluate the effectiveness of the presentation by purpose

Before doing anything, it is important to set an end goal. Presentation preparation is no exception. What result do you want to get after demonstrating the presentation? You can use the SMART model or any other to answer this question. The main thing is to be able to measure the degree of goal achievement later.

Evaluation of the effectiveness of the presentation outlook email list by purpose

An example of goal setting: “After the performance, get 100 new subscribers to my Instagram page who will post about this performance on their pages and tag me.”

Making a UTM link in a presentation

To go to the site, add a link or QR code to the presentation. The service for creating UTM tags will help with this. With its help, you can also track how many people came to your page after the presentation.

The QR code allows presentation participants to follow the link directly at the event. After the presentation, you can evaluate their activity. You can also track the actions performed by event participants on your website and determine the information sections they liked the most.

Count or find out in advance how many participants are present at the event. This way, you can determine the conversion, knowing the number of clicks made on the link.

Measuring audience knowledge during a presentation

This can be done through voting. Right in the room, if the presentation is live or in a chat; if the meeting format is online, ask the audience to vote on how the information was perceived.

How to Measure Audience Knowledge During a Speech

After you have shared information about your products, you need to check whether the audience has correctly understood all the characteristics. This can be done in a light, playful manner. If the answers do not correspond to reality, then there is an opportunity to immediately correct the information or its presentation.

Collecting feedback after the presentation

There are three options on how to do this:

The most convenient. It is ideal for general analysis. Usually, event organizers send feedback forms to all participants, asking them to mark the speakers they liked the most and to indicate the points that should be paid attention to and adjusted next time. Of course, this will not give you a detailed answer, but it will allow you to see the overall picture.

The fastest. Use a marketing ploy: at the end of your presentation, place a link to the survey and promise a small bonus to everyone who completes it. Use a QR code for a live meeting, and a link for an email. You can create a questionnaire in Google or Yandex forms. This way, you will quickly see the results and be able to analyze them.

Accessible. Live communication with presentation participants during breaks. Here is a list of questions that will help evaluate the effectiveness of the presentation:

Will they do or have they already done what you recommended?

Do they respond to the ideas presented? Will they implement or have they already used your proposals? What experience and results did they get?

How do they rate the presentation of information? Ease of perception; what caught their attention?

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We analyze post-activity in the media and social networks.

Collect statistics on social networks: how many subscribers arrived after the presentation, what their activity was, how much of the total number of subscriptions did this make up. You can come up with a #hashtag and invite participants to mark their publications about your presentation. In return, it is worth sending a book or a manual as a gift.

Let's find out how many times the presentation was downloaded.

If your presentation is full of valuable information that will be used as a reference book, then the viral effect will work and it will work to increase brand awareness.

Checklists and other materials that students will use repeatedly in their work also work well.