Measuring results

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The digital world we live in has a great advantage for those who use platforms: the possibility of measuring results. While traditional marketing has always offered metrics (for example, the number of printed advertisements based on the distribution of newspapers and magazines), digital marketing allows for measuring results much more accurately, which provides greater credibility and the possibility of adjusting the strategy as it is being carried out.

Tools to measure results
There are many tools for measuring results when mexico number dataset a digital marketing strategy, and they generally depend on the strategy itself and the objectives set out there.

Google Analytics not only allows you to measure sales and conversions, but also offers relevant information about how visitors use the site, how they got there, and what they see on it. This information will help you review your strategy.

Facebook offers data on the reach of each post from your fan page, and on the audience that follows you. All the data obtained must be analyzed to keep those that are useful for continuing to grow, and discard those that simply offer data that, even if you analyze them, will not lead you anywhere.

Google Search Statistics is also known as Google Insight. It is a free tool developed by Google. It provides statistics and comparisons on the words or phrases that are most searched. The information you obtain from Google Insight will be useful to you in carrying out an appropriate strategy in Adwords .

Measuring results will allow you to continually adjust and readjust your digital marketing strategy to get the best results. There are many more tools that can be useful to measure the results of your company's campaign; However, the most important thing is to have a team of professionals to analyze results, understand them and work accordingly.