Types of events for promotion

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What types of events require promotion.

Conference
A conference is a large-scale event pharmacy database organized by one major organization, with sponsors and participants mainly from other companies, organizations and brands.

How to promote conferences

Conferences are effective in promoting both B2B and B2C brands. This is an event marketing strategy that includes a dynamic program, a large selection of speakers, and networking opportunities.

Commodity exhibition, exposition
These are major events that are held within a specific industry, technology line or product. At such exhibitions, companies can publicly and loudly present their products and demonstrate them to potential customers.

Exhibitions differ from conferences in that the latter are open to all comers. At the same time, the former events are attended mainly by specialists in certain areas – for example, marketers, representatives of purchasing departments, etc. For them, an exhibition is a chance to find a profitable partner or conclude a deal.

Seminar
A seminar is an educational event that brings certain benefits to the participants, who are usually few in number at such events. The seminar includes presentations, discussions, or targeted networking. The event is somewhat similar to a round table, but the latter involves specialists in the same field and level.


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Pop-up shop
It is essentially a temporary outlet through which a company can sell its product in a specific context.

Typically, such stores are created by e-commerce brands that do not have permanent offline trading platforms.

And such exhibition points of sale are also suitable for digital brands. For them, this is an opportunity to establish live contact with a potential client, to give them real experience of interaction with the product and the company itself, which is also an interesting example of event marketing.

Presentation or party
Unlike the previous events, the presentation is not such a large-scale event, sometimes even closed. It usually discusses the beginning of a project or its successful completion, etc. In some companies, it is customary to organize such parties annually - for the purpose of developing relationships with partners and clients.

Accordingly, the main theme of such events is the relationship itself, not the company or its product.