Difference between programmatic and reservation-based Yahoo! Video Ads

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There are two types of Yahoo! Video Ads (YDA): programmatic ads and reservation ads.
It is a good idea to use these depending on the purpose of your advertisement and how you will use it.

What is programmatic advertising (suitable for targeting)?
The characteristic of programmatic advertising is that it can be used for small amounts of money and advertising can be managed within a set budget.

Programmatic advertising allows for the following targeting. (Partial excerpt)

Search keywords (past search history)
Site retargeting (people who have previously visited an advertiser's site)

By using the detailed targeting described above, you can deliver ads to users who are likely to take specific actions on your site, such as making a purchase or making a prospect, allowing you to achieve cost-effective results .

What is reservation type advertising (reserving ads in designated locations)?
The feature of reserved ads is that they hospital mailing address list ensure that ads are delivered to specified pages, and they are delivered with priority over programmatic ads.

The main delivery methods are as follows:

"Slot purchase type": Specify the period and slot
"Time-jack purchase type": Specify the time period for distribution

In addition, the "Search Lift Survey" can measure the effectiveness of advertising , allowing you to collect data that will be useful for managing your advertising, such as whether it led to a purchase and how many users visited your ad.

Reservation ads can be delivered to high-impact locations such as the homepage, so they can leave a more impactful impression than programmatic ads, making them more suitable for brand awareness .

Ad Type Delivery method the purpose
Operational Type ・Basic attributes
・Search keywords
・Site retargeting,
etc. Conversion (taking action)
Reservation Type ・Slot purchase type
・Time slot jack type
Branding/Awareness expansion
We also provide a detailed explanation of TAM SAM SOM in another article.


Please also take a look at this article, which provides a clear explanation of what TAM SAM SOM is with clear concrete examples.

TAMSAMSOM
What are TAM, SAM, and SOM? We will explain with easy-to-understand concrete examples.
By reading the article, you will clearly understand what you need to do specifically when starting a new business.
Choose the ad type that's right for you
Yahoo! Video Ads (YDA) have different bidding methods, ad types, and charging points depending on the purpose of the ad (what effect or action you want to achieve by displaying the video ad).

Consider the purpose of your video ad and set it accordingly.