Who is this type of advertising suitable for?

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Most publications have rules for publication and a list of business areas that will not be given advertising space on their resource. Experts believe that you should not collaborate natively if the customer's company:

not popular enough;

wants to promote a non-unique product or service;

introduces a new product or service veterinary email list about which nothing is known.

B2B is suitable for direct promotion methods among a narrow target audience, while native advertising is aimed at a wider range of consumers.

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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Natural promotion works great with quick sales, when the product is purchased on the first impulse. In this regard, if you are going to natively advertise complex products, then be prepared to wait for a positive result for some time. Also remember that the cost of native advertising will increase in this case.

Who will benefit from native advertising:

For businesses providing financial services : commercial banks, insurance companies, credit and similar organizations.

For companies engaged in e-business , as they have up-to-date and detailed information about potential customers.

Car manufacturers , but only to generate leads, not to sell cars directly. Example: a car dealership website invites the audience to take a test drive, and then distributors will take care of it.

Real estate agencies . The feasibility depends on the region of the country. Direct promotion methods are excluded.

How Native Advertising Differs from Other Indirect Advertising
Implicit advertising in all cases implies jeans. Jeans are materials on a resource that are secretly paid for by the customer in exchange for mentioning his company or product. This type of content was in great demand in the media until 2010.

The difference between native advertising and other advertising

The disadvantage of jeans is that the authors of articles and advertisers try to mislead the reader and disguise information about the brand or its products. Despite this, the visitor to the resource in most cases understands or anticipates the deception, which is why a negative association with the product or company of the customer arises.

Over the course of using jeans, people have figured out how to distinguish advertising information from ordinary information, and have begun to ignore advertisers' tricks. The statistics of clicks on ads with a disclaimer are twice as high, but the absence of marking increases the statistics of refusals by 18%.

Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Readers trust the portal's editorial staff and respond well to content that speaks directly about the brand. People notice the markings and read on consciously. If the advertising content is interesting and appeals to the audience, such experiences are transformed into a positive association with the brand and its products.

It follows that you need to follow three simple rules of native advertising: provide content in the same style as on the site, the material must contain benefits for the audience and a signature that this is PR.