How do I grab the attention of the reader so that they actually read my email?
Cerys found that lots of her clients were using, “…their emails to talk about themselves rather than solving a problem.” It seems natural to introduce yourself to potential clients before offering them anything, but until that school has some sort of relationship with you, they won’t have a good enough reason to be interested. With that in mind here are some great hooks to include that will be likely to grab the reader’s attention.
It may seem counterintuitive to offer a free morning, day middle east rcs data or workshop when you’re trying to build up your business, but the reality is by showing goodwill and offering them something of high value, they not only get to experience your offering but also see the effect it has on the children. Cerys advises her clients to avoid talking about what they do and instead, “…talk about the benefits of what you do.”
Treat your free offering like an interview
Cerys believes that its vital for future clients to, “…see how the children engage with us, to see how we deliver outcomes for the children.” It’s a really powerful selling tool when the teachers and leadership team witness the impact your session has had on the children. It’s this that is going to convince them they want you to come back.