Many marketing departments are dedicating larger budgets to lead generation tactics. Inbound marketing, in particular, is seeing increased spending as companies need to find more creative ways to get in front of customers and break through the noise of crowded markets.
Lead Generation Funding Trends
Below is a chart taken from a survey of lead generation benchmarks portugal phone number data conducted by the research institute MarketingSherpa. It is clear that many marketers are starting to increase their lead generation spend, spending heavily, especially when it comes to conversion optimization , social media, and SEO.
Lead Generation Funding Trends
The Biggest Lead Generation Problems
While marketing executives report that lead quality is a top lead generation priority, it is also one of the biggest challenges facing marketers today. According to a study by the International Data Group (IDG), 61% of marketers reported that generating high-quality leads was a challenge for their companies.
The Biggest Lead Generation Problems
The same study reported that the biggest barriers to accessing high-quality lead generation were a lack of staff resources, a lack of budget or time, and a lack of high-quality data to run campaigns.
The Most Effective Lead Generation Tactics
According to IDG's B2B Lead Generation Trends Report, the most effective sources of B2B leads today are company websites, conferences, trade shows, and email marketing. The least effective were direct mail and print advertising.