This means jointly determining:

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But here’s the truth: If you can't sell your own product, no one else will be able to sell it for you.

Outsourced sales teams can build on and optimize a functioning sales process, not a defunct (or non-existent) one, with a product nobody will buy. Even if you suck at sales, your pitch is flawed, and your hustle is lame—if your product is solid, somebody will buy it.

Outsourcing to professionals isn’t the fix-everything duct tape solution you may be hoping for. You’ll need to do some groundwork first, if you want to set your sales growth up for success.

2. Align Your Sales and Marketing Teams on Your Goals for Outsourcing
Sales and marketing. Bread and butter. Better together—when aligned.

Strong alignment between these teams before outsourcing will carry through to outsourcing. That means you both already understand your ICP, what makes a high-quality lead, messaging and KPI standards—in short, how to cohesively attract, nurture, and convert your customers.

With outsourcing, each team must have a good understanding of why you are outsourcing. What is your goal(s)?

Is it entering a new market? Ramping up lead generation? Improving customer lifetime value? What is the focus, and what can each team do to support that goal—or get out of the way?


Success metrics and KPIs
Roles of each team (and staff)
Responsibilities of marketing vs. sales
Sales Outsourcing - Close Sales Pipeline View on Mobile
Once you’ve discussed your goals for outsourcing and team-specific expectations—sit back and relax. Just kidding! You wouldn't bring a moose into the office and leave it unattended. It’s powerful—but without guidance, it will create chaos.

So, when bringing on outsourced sales support, maintain an open dialogue with the honorary team members. Keep expectations and goals front and center. Discuss challenges and concerns. Channel insights from marketing to (outsourced) sales, (outsourced) sales to marketing. All that good stuff.