LEARN : Spreading relevant knowledge to the masses
CREATE : Everyone wants to participate – and everyone can participate with the help of pictures, videos, etc.
!
YES/NO : Emotional with a clear statement, e.g. Nike when they chose football star Colin Kaepernick for the campaign "Believe in something.
Even if it means sacrificing everything." He sparked an rcs data australia uproar in 2018 when he knelt before a football game as a sign against racism and police violence against people of color.
NEW : New things are great, like the new iPhone.
RIDDLE : Riddles, puzzles, games etc. keep the brain cells fresh and the community active.
SHARE : Use other people’s content and share.
ME : Everyone likes to talk about themselves – so ask about personal experiences.
DISCUSS : Ask the community what’s on their minds – also great for new content ideas.
WOW : Clickbait content inspires, but it should be good!
However, in the course of the customer journey, many points are more suitable for the beginning, i.
e. to arouse interest, than for an actual conversion. It is then up to each company to decide which story to tell at which point in time.
“Micro-Influencers: The Hidden Champions in the Social Web” with Markus Kellermann
The fact that influencer marketing should be implemented in the marketing mix of many companies today was confirmed again by Markus Kellermann in his presentation "Micro-Influencers: the Hidden Champions in the Social Web".
According to him, 43 percent of 16 to 24-year-olds have already bought a product that was recommended by an influencer.
(10,000-100,000 followers) and pointed out that companies' advertising expenditure is increasingly shifting towards influencer marketing.
Advertising with micro-influencers is so indispensable because 25 percent of Germans find out about certain brands and products via social media.