Build loyalty with your B2B customers

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moniyamukta16
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Joined: Sun Dec 22, 2024 4:56 am

Build loyalty with your B2B customers

Post by moniyamukta16 »

As we saw earlier in the article, loyalty has become an important criterion for B2B buyers when looking for suppliers. Indeed, loyal customers are not only likely to make repeat purchases, but also to become ambassadors for your brand, actively recommending your products and services to their professional network.

Our client Opisto wants to build lasting relationships with their customers. mobile phone number database australia It is in this approach that the used car parts dealer has set up an original loyalty and promotion campaign.

To animate and reward its professional customers, while animating the visits of its prospects, this store specializing in the sale of used auto parts had the excellent idea of ​​promoting them during their participation in the ÉQUIP'AUTO show. On its stand, Opisto set up a karting simulator where its customers and prospects were able to compete in a time trial race in virtual reality, with bags full of surprises up for grabs!

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The concept is both simple and original! At the end of the race, each participant fills out a form with their contact details, race time, etc. If it is one of the best times, they will win the bag full of gifts. But that's not all! The participant with the best time over the entire show will have the chance to win an ice driving course.

Opisto doesn't forget anyone! For the losers, a winning “second chance” moment is planned to try to win a consolation prize.

An original way for the brand to build loyalty and motivate its network and create an unforgettable relationship.
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